a gimmick is a gimmick is a..... avatar. while most of the world marvelled at cameron's digital wonderland avatar, korean moviehouse mogul CJ-CGV equipped the film with a fourth dimension. half film/half amusement ride, specialized 4D theatres in seoul engage the audience with real-life sensations (lazers, mist, explosions, etc.) making the special-effects that much more "special."avatar, however, is not the first film in korea to recieve this deluxe treatment. apparently, journey to the centre of the earth was fully enhanced last year and the popularity/profitablilty of the experience (along with promises of sequels to the avatar franchise) may soon bring these multi-dimensional movieplexes to north america, which apart from 10-15 minute rides has sofar failed to bank on feature films.
http://www.variety.com/article/VR1118014803.html?categoryid=19&cs=1
